The emergence of startup culture has fundamentally reshaped the business landscape. These innovative companies are not only bringing fresh solutions to the market but are also challenging the traditional norms of doing business. Their agility, creative thinking, and unwavering entrepreneurial Read more…
The power of video in adtech has been nothing short of revolutionary. In an age where attention spans are shrinking, video has proven to be the most engaging and effective medium for delivering messages, whether they’re informative, entertaining, or inspiring. Truvid, Read more…
Artificial Intelligence (AI) has fundamentally reshaped the advertising technology (AdTech) landscape, revolutionizing the way companies reach their target audiences and optimizing marketing campaigns. The marriage of AI and AdTech has ushered in a new era of precision, personalization, and efficiency, Read more…
The digital age has brought a whole new meaning to the role of publishers. Written content used to be king a few decades back – from newspapers, and magazines, to other print marketing media . Today, the vast changes in Read more…
In today’s digital age, where every click, scroll, and tap leaves behind a data trail, the advertising landscape has undergone a major transformation. At the heart of this revolution lies the intricate and dynamic world of ad tech – an Read more…
Content innovation and creativity are prerequisites to thriving in the adtech space. Backed by forward-thinking minds to transform these ideas into reality, the leading adtech players continuously adapt to market and consumer trends to stay ahead of the curve in Read more…
Publishers know a thing or two about the challenges of thriving in the cutthroat digital age. And in a rapidly changing business environment, forward-thinking companies know that understanding and harnessing the most efficient ad delivery methods and revenue streams available Read more…
The modern advancements in AdTech have turned the world of video consumption and monetization upside down. Video players have traditionally functioned solely as hosts and streaming platforms for video content. But with the significant rise in programmatic video advertising, the Read more…
